Sea Sugars is an emerging enterprise based in Roorkee, Uttarakhand, that specialises in the production of high-quality sugar alternatives and traditional sweeteners. Owned by Safina Asif, the company leverages multiple generations of family expertise in the industry to offer a diverse range of products including jaggery, khandsari, and liquid sugar. The business prioritises hygienic manufacturing and sustainable practices, aiming to provide modern consumers with heritage-inspired products that feature a low glycemic index. Their strategic roadmap outlines a comprehensive expansion plan extending through 2029, which includes securing international trade partnerships and moving into organic farming. By adhering to strict food safety standards and audit-compliant processes, the firm intends to market its world-class goods both domestically and in overseas markets.